A Series of On-boarding Emails from the Community Manager at Pupp.ly
Date: January 23, 2015 at 8:29:02 AM PST
From: Roy Hingle <roy@pupp.ly>
To: ********@gmail.com
Subject: Woof Woof! Welcome To Pupply!
Hey Josh,
We here at Pupply can’t wait to help you on your path for a better, healthier life for you and Brutus. You can think of us as a best friend…for your best friend! Let me know if I’m moving too fast for you ;) Through our doggy dashboard you can keep track of:
-Dietary Habits
-Activity
-Water Consumption
-Bowel movements (frequency and volume)
-Mood
-And much more
Let us know if you have any questions. Our doggy door is always open for you.
— Roy
Community Manager @ Pupply
Date: March 1, 2015 at 8:30:56 AM PST
From: Roy Hingle <roy@pupp.ly>
To: ********@gmail.com
Subject: Bark! We noticed you haven’t been using Pupply…
Hey Josh,
You and Brutus were going strong for a month, but for some reason your activity with Pupply dropped off — how come? Anything we can help with?
Remember, our doggy door is always open for you.
— Roy
Community Manager @ Pupply
Date: March 30, 2015 at 10:15:08 AM PST
From: Roy Hingle <roy@pupp.ly>
To: ********@gmail.com
Subject: Bark Bark! We tried once, and we’ll try again.
Josh,
It’s been almost 2 months since you stopped using Pupply — and we’re starting to get worried. Let us know how we can help get you and your best friend get back on track.
I know I don’t need to tell you, but that doggy door: Wide open for our favorite customer.
— Roy
Community Manager @ Pupply
Date: April 14, 2015 at 8:00:47 AM PST
From: Roy Hingle <roy@pupp.ly>
To: ********@gmail.com
Subject: **Doggy whimper sound** We’re freaking out over here — should we be?
Hi Josh,
We here at Pupply are pretty sharp when it comes to deductive reasoning. It’s one of the ways we were able to create such a unique and attractive hardware-software combo that dog owners the world over enjoy. At this point, we can be pretty sure one of four things has happened:
- You moved somewhere, where the internet doesn’t exist.
- You died.
- Your dog, Brutus, died.
- You, for some reason, have lost sight of the unparalleled emotional and physical value that Pupply can bring both you and your best friend.
If 1 — unlikely, but, happy trails. If 2 — our condolences to your loved ones. If 3 — we are sorry for your loss. But at a certain point, maybe it’s time to move on from the past, and get a new best friend. And maybe, just maybe, he’ll live a little bit longer if you give Pupply a fair shot this time around. If 4 — we urge to try us again. We’ve got an amazing new array of features waiting for both you and Brutus.
— Roy
Community Manager @ Pupply
Date: April 16, 2015 at 1:15:02 AM PST
From: Roy Hingle <roy@pupp.ly>
To: ********@gmail.com
Subject: **Sniff Sniff Scratch Whimper** I guess you are dead — to us! (Just Kidding)
Josh — I’ve got great news.
You’re not dead — and neither is Brutus! We know. You’d be surprised at what you can learn about a person from their email address, the app that is going unused on their phone, and the dog tracker they are just letting sit on their hallway credenza. For example: We know that you guys are alive and well. You took him on a walk yesterday to Precita Park — and that is just great.
What isn’t great is your lack of response ☹
Seriously though buddy — why didn’t you log that walk into Pupply? Why aren’t you talking to us? Was it our tone? When you’ve got time, just shoot us an email and say what’s up. Seriously, anything.
— Roy
Community Manager @ Pupply
Date: April 16, 2015 at 3:01:23 AM PST
From: Roy Hingle <roy@pupp.ly>
To: ********@gmail.com
Subject: Woof… Can I level with you?
Josh,
I think I came off a little strong in that last email, and I’m having trouble sleeping. So I thought I would reach out and apologize while it was fresh. The whole “we know you thing” — maybe it went too far. As a show of good faith, we’ve stopped watching you. I can’t prove it, but you have my word. That’s how committed we here at Pupply are to preserving you and Brutus as lifelong customers.
Can I be frank? There’s a human back here writing these emails and running this company. That’s right: CEO, Founder, Head of HR, Community Manager, Office Manager. It’s all Ron Hingle. “We” had to liquidate everything else. Is that on you? I would say it’s a strong “maybe”.
All I’m asking is for you to treat me like you would any other human, and extend the basic decency of a response — and also, please give Pupply another try. We’ve got three customers. If we lose you, that’s literally a third of our subscriber base, gone. Right out the goddamn window.
— Roy
Community Manager @ Pupply
Date: April 16, 2015 at 9:29:02 AM PST
From: Roy Hingle <roy@pupp.ly>
To: ********@gmail.com
Subject: The gun is in my mouth. Your finger is on the trigger…
Josh,
A few emails ago I said I was freaking out. I wasn’t.
But I am now.
I. Need. You. To. Fucking. Exercise. Your. Dog. And. Log. It. Into. Our. App. Immediately.
Hey, it’s a free country. You want blood on your hands? You’ve got it buddy. The clock is ticking, and I’m just about out of time.
— Roy
Community Manager @ Pupply
Date: April 16, 2015 at 12:14:30 PM PST
From: Roy Hingle <roy@pupp.ly>
To: ********@gmail.com
Subject: Who’s a good boy!? Thanks for coming back to Pupply!
Josh,
We’re ecstatic that you’ve decided to come back to Pupply. Get ready to get healthy with your best friend. I needed this. But really, you guys needed this. So give yourself a pat on the back, a belly rub, and a scratch behind the ears!
Get ready for:
-Personalized health insights for you and Brutus
-Joint meal recipes
-Smart dog-walk routes
-Check-in features for dog parks and participating dog friendly cafes
-Early access to pre-order FETCH: The dog toy so smart, it knows when it’s being played with.
-We’ve signed you up to beta test our newest product, CATLY.
— Roy
Community Manager @ Pupply
Raymond Hobbs and Josh Lowman, Gold Front
